ARTIST STATEMENT

Growing up, Kristel Stanford found inspiration in art, fashion, music, and media, knowing she wanted to be part of one of these industries. Her work is all about impact—Kristel strives to communicate a message while maintaining clean, visually compelling aesthetics. Whether in advertising, media production, or graphic design her goal is to create work that leaves a lasting impression. 

Kristel is inspired by how branding and media shape culture, influencing the way we see the world. She aims to push creative boundaries while staying true to authenticity and innovation. As she steps into the professional world, Kristel is excited to bring fresh perspectives, elevate brands, and contribute to the ever-evolving landscape of advertising and media. Her ultimate goal is to create work that not only looks good but also tells a meaningful story—one that resonates, inspires, and connects with audiences on a deeper level 

THESIS STATEMENT

In an industry where mainstream fashion dolls have historically failed to provide authentic representation, Brooklyn Barbie emerges as a redefined figure—one that fully embodies the diversity, creativity, and cultural influence of Black identity. This project aims to establish a distinct and purposeful identity for Brooklyn Barbie, positioning her as more than just another iteration of Barbie but as a fully realized icon of representation, empowerment, and self-expression. Through intentional rebranding, Brooklyn Barbie is transformed into a fashion-forward, culturally rooted, and aspirational figure that reflects the realities and aspirations of young Black girls. 

Brooklyn Barbie’s identity is shaped by the artistic and stylistic influences of Brooklyn itself—a place known for its creative energy, innovation, and cultural richness. By drawing from streetwear, hip-hop culture, and high-fashion aesthetics, she represents a fusion of style and substance, a doll that is both aspirational and relatable. Her personality, visual identity, and branding are carefully curated to establish her as a leading figure within the Barbie universe, rather than a secondary character. Every design choice—from her color palette and typography to her packaging and storytelling—reinforces her distinct presence and cultural authenticity. 

The project’s central focus is to ensure that Brooklyn Barbie is not just another doll but a symbol of possibility, offering young Black girls a reflection of themselves in a way that has long been absent in mainstream dolls. This rebrand provides a strong visual and narrative framework that defines who Brooklyn Barbie is, what she stands for, and how she reclaims space as a lead character in the Barbie universe. 

Ultimately, this project challenges the traditional constructs of beauty and identity within the toy industry, proving that true representation requires more than diversity—it demands depth, authenticity, and intentionality. Brooklyn Barbie is not just a modernized version of Barbie; she is a cultural statement, a celebration of individuality, and a permanent fixture in the evolving conversation about inclusivity in design and media.

PROJECT WORK